VIVRA is taking it to the STREETS!

Blurring the lines between active and urban wear, the VIVRA ‘Puff Daddy’ waist bag has been designed from the ground up to be the most versatile VIVRA yet!

Is it a VIVRA?  Is it a cross body bag?  Is it a bum bag?  It’s all of the above.  The included adjustable strap lets you wear the Puff Daddy your way and the new fabric and design not only lets you carry more but will seamlessly match all of your urban gear.

Of course, you can still wear it strapless and snapped over your waistband like a traditional VIVRA.

What sets the Puff Daddy apart from the rest of the VIVRA range?

• Modern urban styling and fabrics to match your casual/street wear
• Larger design to carry more of your essentials
• Matching detachable strap (140cm in length) with subtle and stylish tone on tone print that can allow the Puff Daddy to be carried in one of five ways

Just like our existing VIVRAs it has a patented belt-free and bi-fold design that is as ingenious as it is simple. It simply folds over the waistband of any garment and is snapped securely into place with special neodymium magnets – meaning that mobile phones won't be affected and that the VIVRA won't move an inch, even during rigorous physical activity.

Whether you're walking, working out or simply running around doing your day to day activities, it's designed to fit into your lifestyle seamlessly.  This super stylish belt bag can also be used as a runner’s bag, travel wallet, travel pouch or passport holder because it incorporates RFID blocking fabric – meaning the cards stored inside are safe from RFID skimming devices.

To all of our friends who suffer from allergies and anaphylaxes, you'll be glad to know that the VIVRA fanny pack will comfortably hold two EpiPens together with your phone and other essentials. (Please remember that your EpiPens should not be subjected to temperatures outside of the safe range).